Designers and consumers need to break the cycle of fast fashion. Develop incentives and encourage the purchase of high-quality items that last. How can this be done? Perhaps phygital assets can help.

Attendees at the last Founders Live​ Spokane startup pitch competition claimed the next landmark token in the collection. Laura Dusek​ created her own NFT to provide an exclusive offer to the holders of the landmark tokens.

Go beyond the paper business card or web pages filled with links. Create your very own NFT business card and offer more value and creative uses to potential connections. Leave a lasting impression with a unique and innovative approach to networking.

In Web3, conversations, engagement, and incentives build communities, and incorporating digital assets within a community can help establish ownership, transparency, and value. By bringing customers or clients together in one room, businesses can encourage discussions, build relationships, and incentivize word-of-mouth marketing.

There are multiple benefits of creating blockchain-based certificates for awards and certifications. By going digital, individuals can easily share their accomplishments with others and ensure they are safe for future generations.

Artists can benefit from non-fungible tokens (NFTs) by better controlling their work, creating new revenue streams, and increasing the value of their assets. Despite some skepticism and resistance to learning something technical, the advantages of creating NFTs outweigh the negatives.

I met with Adam Finkelstein to answer my questions about what it was like for him to work for an NFT project as their social media strategist. We discussed the differences between marketing within Web3 vs. Web2 and the focus on community engagement to grow and promote a business.

Odyssey creates buzz, loyalty, storytelling, and something unique to entice people to choose Starbucks. Completing tasks within the Journey and claiming a Stamp will entertain and educate. However to fully understand the potential of owning a Stamp, more Web3 education will be needed for NFT newbies.

With the growth of Web3 companies, now is the ideal time to start a digital asset project as there is plenty of support, guidance, and attention available to help ensure success. The people you work with along the way make the experience additionally rewarding.

We continue with how I implemented the plan to incorporate digital tokens at the Founders Live event. With the design in place, the details on the blockchain, and the presentation in rough draft form, I went ahead and gave it a test and adjusted my pitch.

Last week I shared my plan - attendees at the upcoming Founders Live event will have the opportunity to claim an NFT. This week, I discuss the decisions and design to implement the plan.

I needed to develop an image for the token, determine its utility, and create simple-to-follow instructions so that claiming it during the event would go as smoothly as possible.

Let's go beyond the explanation of what Web3 or blockchain technology can do. Now let's put it into action and figure out how to use it.

How would Santa use blockchain technology at the North Pole? Here are a few ideas to save time, increase productivity, and store valuable information with his holiday operations.

Your first step into Web3 and blockchain technology is opening a digital wallet. Here is information you should know to give yourself that boost of confidence and enthusiasm to get started.

What are the components of an ideal social media platform?

Authenticate, reward, and appreciate artistic projects with their unique digital tokens.

Here are some ways to incorporate new Web3 technology into kitchens and give the chefs in our lives the recognition they all deserve.

Here are 5 common reasons many people are not ready to open a crypto wallet. But with some education, helpful tips, and some encouragement you can make the move.

A use case for NFTs and tokens for a gym membership.

Artists who want to venture into new territory and create an NFT for the first time need education and software platforms that are easy to use and provide extra support.