Cooking with Web3: Preserving Grandma’s family recipe and building culinary community
Family recipes, cookbooks, food blogs, and restaurants can benefit from Web3 and NFTs.
A recipe is similar to a piece of art, a song, or a video. We can give them away for free, copy them, and enjoy them by displaying them in public.
But for the creator, there lies the problem.
They own the original work and deserve credit and compensation. Here are some ways to incorporate new Web3 technology into kitchens and give the chefs in our lives the recognition they all deserve.
Treasured Family Recipes
Your Grandma's family recipe, handed down through the generations, can now be protected with blockchain. The family can preserve the recipe's history and receive the kudos it deserves.
By creating an NFT of the recipe, the creator can forever place the ingredients, method, videos, and secret ingredients on the blockchain. As the recipe is shared, the new owners can see the transactions of how it traveled from one person to another.
You could trace the origins and add stories of how a dish was created, celebrated, and shared. A simple entree, dessert, or beverage has more profound meaning and value with a story behind it.
The Future of Cookbooks
Digital wallets will be cookbooks with all your family favorites. Create a collection of NFTs and show them off in your Web3 domain.
These cookbooks can become interactive as they go beyond just the recipe and unlock experiences, access, and incentives. The creator can now interact with their fans by building a community, especially for them. These community members can share their experiences and help the creator develop their next project.
Imagine new ways of communicating with people who specifically own a particular recipe. Grocery stores could send coupons or incentives to owners of a specific NFT recipe if they stocked that hard-to-find ingredient.
But what about the beautifully bound books with paper pages, glossy photos, and handwritten notes? We should always have these physical books, but with each entry, a QR code or token identifier on the page will certify the authenticity and transactions on the blockchain.
Food Bloggers
Today we go to the internet to search for a recipe and select the best one based on search rank and reviews. These blogs share stories, videos, instructions, and ingredient lists.
While these websites offer comprehensive information about the recipe, in exchange, we have to deal with ads and links to help support the creator. Bloggers search for ad revenue, sponsorships, and affiliates to compensate for this work. The user experience is distracting and annoying as we scroll through to find what we need.
But we have become comfortable with this "free" content. The cost we pay is our data. Post your recipe on any social media channels, and you are no longer in control. We are all searching for a better way to access content for those who worked hard to create it affordably and fairly.
As we move further into Web3, these creators will find imaginative ways to use tokens to monetize, incentivize, and unlock their culinary masterpieces with the power of utilizing digital assets.
Restaurants and Chefs
For restaurants, NFTs are a powerful marketing tool. Taking the concepts from above, chefs can use their NFTs to create additional revenue and provide experiences that delight and reward their patrons.
Restaurants can use NFTs as keys to unlock more than just a good meal. Owning the NFT would unlock experiences and extras that the chef wants to share with their holders. The more popular the perks and activities, the greater demand for the NFT membership. The greater the demand, the more valuable it becomes.
Conclusion
Our imagination is the only limit with Web3 in our kitchens and favorite restaurants. While the technology is still developing, take the time now to dream and discover how you can reward your favorite chefs. Whether they are a food blogger, culinary artists, or your own grandmother, they all deserve the credit and ability to share the stories of their delicious creations.
Interested in learning how to turn your family’s favorites into NFTs? Are you a restaurant owner looking for new ways to bring in more business and add new experiences for your patrons?
Join the Tokens Square community to learn how!
