Current frustrations with Web2

Rules can change when focusing on likes, follows, and views: At any time, you are at the mercy of the media platform. The rules can vary, reducing or, even worse, blocking your exposure.

Lack of transparency: Tracking who did what and where can be complicated, expensive, and confusing. Disjointed record-keeping systems do not work well together.

Issues with intermediaries: Credit card processors, promoters, managers, banks, attorneys, and others charge fees that eat into your profits.

Fighting for attention with your customers and clients: How do you reward their loyalty to your brand? What keeps them coming back? If your business succeeds, will your customers reap the benefits of that success?

A New Business Model in Web3

Web3 and blockchain technology are motivated and positioned to solve the issues mentioned above. It will transform how we work.

Web3 is decentralized, transparent, and where you have the power over your data. We will move from building audiences to building communities - allowing for incentivizing and creating an environment where your customers want to tell others about your goods and services.

Why should you transition your business to a Web 3 model now?

You want to save money: Reduce the number of intermediaries and expensive transaction fees. Work directly with your customer.

Increase customer and client referrals: Have a deeper relationship with your mission and values by building a community instead of a transactional audience.

Building on your Web3 education gets you ahead of the competition: You don’t want to be scrambling to figure out what to do when mass adaption occurs. You will know who to trust and the direction to go before everyone else.

Ownership: With the ability to view transactions of purchases, sales, and transfers, you know where the work originated and the interactions with it along the way. This proof gives you the power to incentivize, reward, and manage the process better.

How to start

Because we are in the beginning stages of building, finding the right Web3 solutions for your business require patience and flexibility.

Joining communities on Discord and Twitter offers a lot of opinions and connections with people at all levels of learning. Most new Web3 platforms understand a considerable learning curve and provide some outstanding primary education for beginners. Podcasts and videos also are a great starting point if you can find the hosts that resonate with you.

To DIY your Web3 journey, you can accomplish this with many free resources available.

Another option is to join a community built around Web3 education so that you can ask questions, get support, and consume content that is curated specifically for your needs. If you are interested in this option, we would love to have you as a member of the Tokens Square community.

You should be aware of the powerful changes that Web3 will bring to our businesses. Start building your foundation of learning now so that you can adapt quickly in the future.